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	Fidelizarea clientilor in marketingul direct       Linkuri Campanii inovative integrate Colectare informatii & management Campanii de obtinere de lead-uri Campanii de impingere a vanzarilor Centru de contact cu clientii Obtinere si captare feedback din teren Loializare si club   Loializare si club   - Club objectives - Club strategy - Short or long term mechanism - Logistics & implementation - Incentives, rewards, customer care - Transfer order sales - Roll-out - Reports